Latest articles

5 articles
Dark kitchen with delivery orders ready showing multiple active virtual brands on tabletEstrategia
📅 June 3, 2026·11 min read

Ghost Kitchens and Virtual Brands: How to Launch on Rappi and PedidosYa

The terms are used interchangeably and in combination, but they are not the same:

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GDA Team
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Rappi promotions panel with discount and visibility options for restaurantsEstrategia
📅 May 27, 2026·11 min read

Delivery App Promotions: Which Ones Convert and Which Ones Burn Your Margin

Before talking about what works, let us understand why what most restaurants are already doing does not.

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GDA Team
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Tablet showing a pricing spreadsheet with differentiated prices per delivery channelEstrategia
📅 May 6, 2026·9 min read

Delivery Pricing Strategy: How to Set Prices Without Losing Margin

The most common mistake we see in LATAM restaurants is not charging the wrong amount — it is charging the same amount across every channel without running the numbers first.

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GDA Team
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Delivery menu with three structured combo sizes showing anchor pricing in the appEstrategia
📅 April 29, 2026·10 min read

Delivery Combo Meals: How to Build Them to Increase Your Average Order Value

There are three variables that determine your delivery revenue: order volume, purchase frequency, and average order value. The first two depend on marketing, reputation, and the algorithm. The third depends almost entirely on the design of your menu.

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GDA Team
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Professional burger photo optimised for delivery app grid with neutral backgroundEstrategia
📅 April 22, 2026·9 min read

Delivery Menu Photos: The Guide That Lifts Your CTR by 40%

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GDA Team
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