Estrategia📅 June 3, 2026·⏱ 11 min read
Ghost Kitchens and Virtual Brands: How to Launch on Rappi and PedidosYa
The terms are used interchangeably and in combination, but they are not the same:
GD
GDA Team
EstrategiaThe terms are used interchangeably and in combination, but they are not the same:
EstrategiaBefore talking about what works, let us understand why what most restaurants are already doing does not.
EstrategiaThe most common mistake we see in LATAM restaurants is not charging the wrong amount — it is charging the same amount across every channel without running the numbers first.
EstrategiaThere are three variables that determine your delivery revenue: order volume, purchase frequency, and average order value. The first two depend on marketing, reputation, and the algorithm. The third depends almost entirely on the design of your menu.
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