Three years ago, restaurants competed on apps through intuition: "I think my photos are good," "it seems like my ranking went up this week," "I told my staff member to respond to reviews." That worked when there was less competition and the app algorithms were less sophisticated.
📅 May 20, 2026 · ⏱ 12 min read
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ArtículoUber Eats has one characteristic that sets it apart from Rappi in Argentina and PedidosYa in the Southern Cone: its user base comes from the Uber ecosystem (ride-hailing), with a profile associated with higher average order values and lower price sensitivity. The typical Uber Eats customer is more w
ArtículoUber Eats calculates your average rating using reviews from the past 90 days (typical estimate). That means two important things:
EstrategiaThe terms are used interchangeably and in combination, but they are not the same:
EstrategiaBefore talking about what works, let us understand why what most restaurants are already doing does not.
IA y DataThree years ago, restaurants competed on apps through intuition: "I think my photos are good," "it seems like my ranking went up this week," "I told my staff member to respond to reviews." That worked when there was less competition and the app algorithms were less sophisticated.
Reputación- 52% of consumers in LATAM say rating is the number one factor when choosing a restaurant on a delivery app (typical estimate based on food delivery consumer behaviour studies).
EstrategiaThe most common mistake we see in LATAM restaurants is not charging the wrong amount — it is charging the same amount across every channel without running the numbers first.
EstrategiaThere are three variables that determine your delivery revenue: order volume, purchase frequency, and average order value. The first two depend on marketing, reputation, and the algorithm. The third depends almost entirely on the design of your menu.
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